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White Stuff delivers strong growth across international and online markets

Lifestyle clothing brand White Stuff has grown its annual sales by 10% to £144.6 million as it continues to implement a successful multi-channel strategy.

GENERAL MERCHANDISE

White Stuff delivers strong growth across international and online markets

Lifestyle clothing brand White Stuff has grown its annual sales by 10% to £144.6 million as it continues to implement a successful multi-channel strategy.

In the year to 30 April, retail sales increased by 6.5% while online sales climbed by 17% to account for 26.6% of total sales. On a like-for-like basis sales edged up 0.6%.

Meanwhile, underlying EBITDA rose by 0.5% to £21.1million.

White Stuff continued to grow its UK and international retail business in the period by opening 10 UK and two German shops and one concession. This meant the retailer finished the year with 108 stores and 45 concessions.

It also grew its international footprint, increasing sales by 28.1%. This was mainly driven by White Stuff’s international wholesale business, which delivered a rise of 24.3% on last year, and new retail space in Germany.

The online growth was a reflection of White Stuff’s multichannel strategy, which included an improved delivery proposition and increased investment in marketing.

White Stuff chief executive Jeremy Seigal said: “We pride ourselves on providing our customer with a highly differentiated product and sociable retail experience across all channels.

“We are focused on developing our international footprint, especially in the European market, while ensuring we continue to invest in our UK business.”

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