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Primark cuts prices on hundreds of kidswear items

Primark is cutting the prices of hundreds of children’s clothing and accessory items as part of a commitment to keeping prices low on kidswear. Prices have… View Article

FASHION RETAIL NEWS UK

Primark cuts prices on hundreds of kidswear items

Primark is cutting the prices of hundreds of children’s clothing and accessory items as part of a commitment to keeping prices low on kidswear.

Prices have been reduced on selected summer essentials following a similar move last summer when the retailer cut the prices of kidswear ranges in time for the back-to-school shopping period.

This year, lower prices have been applied to a range of summer wardrobe staples for kids, including swim shorts and swimsuits, selected t-shirts and shorts, sliders and baseball caps.  Primark said a simple t-shirt and swim shorts with the addition of sliders and a baseball cap can be purchased for £10.50 compared to £12.50 last year.

Gavin Daniels, director of kidswear at Primark, said: “We know that summer can be an expensive time for families and as the holidays get closer, parents want to make their money go further with low prices that don’t compromise on great quality.

“As shoppers start to prepare for summer, we want to play our part by offering new lower prices across many products in our kids range to support families.

“Our customers can always trust us to bring them great quality at affordable prices, and we’re proud to go even further by lowering our prices once again.”

The news comes as the global retailer marks 50 years of trading on UK high street. It has recently announced plans to invest over £100 million in its UK stores this year.

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