JD Sports opens global flagship store at the heart of Champs-Élysées Paris
JD Sports has opened a global flagship store on the world-renowned Avenue des Champs-Élysées in Paris, with a grand opening to customers having taken place on Saturday 13th April 2024.
Continuing its run as the globally recognised king of the high street, JD’s new store offers the brand’s latest innovations in digital technology and merchandising, and will provide visitors access to all the hottest brands and latest launches from JD’s long-term brand partners including Nike, adidas, New Balance, Asics, The North Face and On Running.
Located at 118 Avenue des Champs-Élysées, the store’s design and layout have been carefully crafted to provide an immersive shopping experience.
To mark the launch, JD hosted a private event on Friday 12th April, bringing together key authenticators and consumers from the Parisian scene. The event was attended by Nike legend and former Brazilian footballer Ronaldinho, in celebration of the latest Nike DN colourway available exclusively at JD from 18th April. For those wanting to get their hands on a pair before anyone else, JD Champs-Élysées has a limited run of 50 pairs from 13th April, prior to full release*.
Shoppers who want to get involved in the celebrations can enjoy exclusive services at the store such as sneaker customisation and clothing embroidery, which will be available during the weekends of April and May, along with various interactive activations offering the chance to win a range of prizes.
