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Matalan expands online offering with addition of 17 new third-party brands

Fashion and homewares retailer Matalan has significantly expanded its online offering by launching 17 new third-party brands across its core categories. It has also extended the… View Article

FASHION RETAIL NEWS UK

Matalan expands online offering with addition of 17 new third-party brands

Fashion and homewares retailer Matalan has significantly expanded its online offering by launching 17 new third-party brands across its core categories.

It has also extended the number of sizes available across hundreds of lines.

Available exclusively online, the new brands will sit alongside Matalan’s existing roster of third-party brands, including the ten it launched in December 2023.

Spanning womenswear, menswear, kidswear, homeware and gifting, the new brands include the likes of Mountain Warehouse, Regatta, Britbag Luggage, Threadbare, Brave Soul and Toe Zone.

Matalan is also making beauty brands available on its site for the first time with the addition of St Moritz, Brushworks and Bomb Cosmetics amongst others.

Following feedback from customers, the retailer has also extended the range of sizes available across hundreds of ranges in-store and online as it looks to improve its size inclusivity. This means the retailer now offers over 800 womenswear options up to a size 22 in-store and online, across all categories including dresses, trousers and jumpers.

In addition, customers can now shop 150 options up to a size 28 online. The retailer has also introduced more choice across its men’s range, with new third-party brand Duke Clothing offering lines up to 8XL.

Ali Jones, chief customer & omnichannel officer at Matalan, said: “It has been a busy start to the year at Matalan – we’ve invested £35 million to reduce prices, launched a GenAI tool in the UK as a ‘retail first’, unveiled a new brand platform, and today announced the addition of 17 new brands to our roster as well as a significant extension to our range of sizes. And this is just the start.

“Customers are at the heart of every decision we make at Matalan and we are always listening and always evolving. So it’s moments like these that make us proud to remove barriers, expand our offering and demonstrate greater inclusivity, which only strengthens our commitment to bring customers better choice, style, and value.”

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