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Trouva acquired by Fy!

Trouva has changed hands for the third time in two years after being acquired by Fy!, the AI-enabled marketplace specialising in home and living. In a… View Article

GENERAL MERCHANDISE NEWS

Trouva acquired by Fy!

Trouva has changed hands for the third time in two years after being acquired by Fy!, the AI-enabled marketplace specialising in home and living.

In a statement, Fy! said the move will double the size of its own business and reinforce its leadership in AI-driven marketplace experiences.

Tom Beverley, Fy! chief executive and co-founder, said: “The coming together of Fy! and Trouva represents an exciting new chapter for both companies.

“Trouva’s strong brand, unique community of independent boutiques and product curation provide a compelling destination for customers.”

Trouva features more than 600 independent boutiques from across the UK and EU and will maintain its own brand identity following the acquisition. The company will benefit from Fy!’s advanced AI and marketplace expertise, particularly in AI-enabled search and discovery.

Fy! was launched in 2017 by Tom Beverley and Jonathan Thomson (pictured).

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