New figures have shown the benefits of investing in experiential marketing activity in retail shopping centres to drive student engagement and boost footfall.
London Designer Outlet in Wembley Park grew its footfall by 4.5% year-on-year from Christmas Eve to New Year’s Day.
New figures have shown that retail footfall has continued to decline in the run-up to the New Year.
Latest figures on the number of Christmas shoppers show that footfall was down year-on-year across the key Christmas trading days.
Visitors to Land Securities operated retail and leisure destinations have donated more than 30,000 gifts for disadvantaged children across the country.
Retailers in London’s West End are expecting Christmas Eve to be one of its busiest ever with 900,000 visitors and turnover reaching £50million.