Levi taps Burberry senior executive Gianluca Flore as new Chief Commercial Officer
Levi Strauss & Co. is pleased to announce the appointment of Gianluca Flore as the new Chief Commercial Officer and Executive Vice President, effective July 29, 2024.
Flore joins LS&Co. from Burberry, where he has significantly contributed to the brand’s growth and success over nearly seven years, most recently serving as Chief Commercial Officer.
Subscribe to TRBWith over 25 years of experience in the luxury apparel and lifestyle sectors, Flore brings a wealth of knowledge and expertise to LS&Co. His previous roles include leadership positions at prestigious companies within the Kering Group, such as CEO of Brioni and a pivotal role at Bottega Veneta.
“Gianluca’s proven track record of driving profitable growth and his deep understanding of market dynamics make him an invaluable addition to our team,” said Michelle Gass, President and CEO of Levi Strauss & Co. “His appointment comes at a pivotal time as we accelerate our transition to a DTC-led, denim lifestyle brand.”
Flore expressed enthusiasm about his new role, stating, “Joining LS&Co., a company at the forefront of cultural relevance and category leadership, is a tremendous honour. I am excited to contribute to the continued success and innovation of the Levi’s brand on a global scale.”
In his new role, Flore will oversee all commercial operations of the Levi’s brand across global channels, ensuring the brand continues to lead and expand within the lifestyle and apparel industry.
