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Laura Ashley returns to fashion

Laura Ashley is returning to fashion by launching a 47-piece collection this spring. Available at selected Next stores and on next.com, it will include a range… View Article

FASHION RETAIL NEWS UK

Laura Ashley returns to fashion

Laura Ashley is returning to fashion by launching a 47-piece collection this spring.

Available at selected Next stores and on next.com, it will include a range of dresses, blouses, skirts, trousers, shorts and skirts in sizes six to 22.

The range will feature the brand’s floral heritage prints, high necks and big prairie dresses in traditional Laura Ashley styles as it looks to appeal to the growing number of consumers favouring vintage fashion.

The prints, trims, and accents in the range draw inspiration from the fifties and sixties archives with classic patterns such as Salterbeck Posy, Linaria, Wild Cherry and Camelot.

The partnership between Laura Ashley and Next was facilitated by IMG, Laura Ashley’s licensing representative for fashion in the UK, Europe, Australia, New Zealand and Asia. IMG was appointed after the brand was acquired by Gordon Brothers in 2020.

Carolyn D’Angelo, senior managing director, Gordon Brothers brands and president of Laura Ashley Global said: “Fashion has always been a key pillar for the Laura Ashley brand, so it’s a huge moment for the business that we’re introducing this new collection.

“The range will cement our position as a leading global lifestyle brand and help us reach new customers across the UK.”

Prices range from £26 to £85.

 

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