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Sport and Leisure

Read the latest news on UK sports and leisure stores. Find out growth and sales figures, store openings and new initiatives launched by the likes of Nike, JD Sports, American Golf and more.

PUMA hires ex-Nike exec Marcia Dos Santos to head up core division

Sportswear brand PUMA has appointed Marcia Dos Santos to the newly created role of vice president of BU Core. The move follows the company’s creation of…
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Gymshark appoints former Boden CTO Shaun Perkinson as chief technology officer

Gymshark appoints former Boden CTO Shaun Perkinson as chief technology officer

08 July 2026 by Angela Beevers

Gymshark has appointed former Boden CTO Shaun Perkinson as chief technology officer as it looks ahead to its next phase of growth. Perkinson worked at Boden…

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Frasers Group sells Sports Direct Malaysia interest for $150m

Frasers Group sells Sports Direct Malaysia interest for $150m

02 July 2026 by Angela Beevers

Frasers Group has agreed to sell its interest in Sports Direct Malaysia to MAP Active for $150 million. As part of the deal, the group will…

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Gear4music reports surge in profits as revenue climbs 30%

Gear4music reports surge in profits as revenue climbs 30%

23 June 2026 by Angela Beevers

Gear4music has reported an “excellent” financial performance in the year to 31 March with profits coming in better than expected. The online musical instrument retailer increased…

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Blue Diamond secures £60m Caledonia investment to fund expansion

Blue Diamond secures £60m Caledonia investment to fund expansion

18 June 2026 by Angela Beevers

The Blue Diamond garden centres group has secured a £60 million investment from Caledonian which will be used to fund further expansion. The deal will include…

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Sports Direct makes Nordics debut with new store in Finland

Sports Direct makes Nordics debut with new store in Finland

02 June 2026 by Angela Beevers

Frasers Group has chosen Finland for the opening of its first Sports Direct store in the Nordics region. Situated in Helsinki Citycenter Mall, the new flagship…

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Sportsshoes.com appoints marketing manager to lead trail and outdoor growth

Sportsshoes.com appoints marketing manager to lead trail and outdoor growth

19 May 2026 by Angela Beevers

SportsShoes.com has promoted Ben Mounsey to the position of marketing manager for its trail and outdoor category. Having worked with the retailer since 2019, the former…

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Liverpool FC opens Oxford Street store

Liverpool FC opens Oxford Street store

18 May 2026 by Angela Beevers

Liverpool FC has become the first Premier League club to establish a retail presence on London’s Oxford Street, with the opening of a new store. To…

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Angling Direct UK sales top £99 million as loyalty scheme drives record year

Angling Direct UK sales top £99 million as loyalty scheme drives record year

13 May 2026 by Angela Beevers

Angling Direct has delivered record UK sales in the year to 31 January 2026 as it benefited from the strength of its loyalty club membership. While…

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Go Outdoors brings back Billy the Bird in new ‘Discover Freedom’ campaign

Go Outdoors brings back Billy the Bird in new ‘Discover Freedom’ campaign

28 April 2026 by Angela Beevers

Go Outdoors has launched a new TV and digital advertising campaign featuring the return of its parakeet mascot, Billy the Bird. The TV advert builds on…

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