Sport and Leisure
Read the latest news on UK sports and leisure stores. Find out growth and sales figures, store openings and new initiatives launched by the likes of Nike, JD Sports, American Golf and more.
Sports Direct makes Nordics debut with new store in Finland
Sportsshoes.com appoints marketing manager to lead trail and outdoor growth
SportsShoes.com has promoted Ben Mounsey to the position of marketing manager for its trail and outdoor category. Having worked with the retailer since 2019, the former... View Article
Liverpool FC opens Oxford Street store
Liverpool FC has become the first Premier League club to establish a retail presence on London’s Oxford Street, with the opening of a new store. To... View Article
Angling Direct UK sales top £99 million as loyalty scheme drives record year
Angling Direct has delivered record UK sales in the year to 31 January 2026 as it benefited from the strength of its loyalty club membership. While... View Article
Go Outdoors brings back Billy the Bird in new ‘Discover Freedom’ campaign
Go Outdoors has launched a new TV and digital advertising campaign featuring the return of its parakeet mascot, Billy the Bird. The TV advert builds on... View Article
American Golf launches new campaign as UK golf interest surges
American Golf has launched a new brand campaign as it looks to benefit from a surge in interest in golf across the UK. After analysing data... View Article
Rapha appoints Scott Mellin to board
Rapha has appointed former Salomon chief brand officer Scott Mellin to its board of directors. The appointment comes as the British cycling brand works to expand... View Article
Frasers Group takes majority stake in Italy’s Maxi Sport
Sports Direct owner Frasers Group is to acquire a majority stake in Maxi Sport SpA. The premium multi-sport retailer operates 18 stores across Italy. The move... View Article
American Golf acquired by Peter Jones and his investment group
American Golf has been acquired by Dragons’ Den star and Jessops owner Peter Jones and his investment group. The company was purchased from private equity firm... View Article
SportsShoes.com to open flagship experiential store in Shoreditch
SportsShoes.com is to open a flagship experiential shop in London’s Shoreditch High Street. The online running shoes, clothing and outdoor gear retailer said the 5,000 square... View Article
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