THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
TikTok Shop launches new ‘Preowned Luxury’ category

TikTok has partnered with five luxury resellers with the launch of the ‘Preowned Luxury’ category on its app. In a release, TikTok said the new offering… View Article

FASHION RETAIL NEWS UK

TikTok Shop launches new ‘Preowned Luxury’ category

TikTok has partnered with five luxury resellers with the launch of the ‘Preowned Luxury’ category on its app.

In a release, TikTok said the new offering will enable preloved fashion brands to reach a whole new audience.

The category will launch in partnership with five of the biggest names in the sector, including Luxe Collective, Sellier Knightsbridge, Sign of the Times, Hardly Ever Worn It and Break Archive. TikTok said all have previously been successful on the platform.

Jan Wilk, head of operations, TikTok Shop UK said “This announcement is an exciting first step in the world of preowned fashion for TikTok Shop.

“TikTok Shop is already a leader when it comes to discovery-based commerce and with a vibrant fashion community thriving on TikTok, this provides a unique opportunity for retailers to reach new audiences and customers with an inspiring and accessible way to embrace luxury fashion.”

The new category is part of TikTok Shop UK’s expanding product range that people can buy directly on the platform. Recent launches have included ‘Fresh Flowers & Live Plants’ ‘Parenting’ and ‘Wellness’.

Subscribe For Retail News