TikTok Shop launches new ‘Preowned Luxury’ category
TikTok has partnered with five luxury resellers with the launch of the ‘Preowned Luxury’ category on its app.
In a release, TikTok said the new offering will enable preloved fashion brands to reach a whole new audience.
The category will launch in partnership with five of the biggest names in the sector, including Luxe Collective, Sellier Knightsbridge, Sign of the Times, Hardly Ever Worn It and Break Archive. TikTok said all have previously been successful on the platform.
Jan Wilk, head of operations, TikTok Shop UK said “This announcement is an exciting first step in the world of preowned fashion for TikTok Shop.
“TikTok Shop is already a leader when it comes to discovery-based commerce and with a vibrant fashion community thriving on TikTok, this provides a unique opportunity for retailers to reach new audiences and customers with an inspiring and accessible way to embrace luxury fashion.”
The new category is part of TikTok Shop UK’s expanding product range that people can buy directly on the platform. Recent launches have included ‘Fresh Flowers & Live Plants’ ‘Parenting’ and ‘Wellness’.
