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Nudea marks Earth Day with second annual sustainability report

In alignment with Earth Day, Nudea, a pioneering B Corp certified brand, has released its second annual Sustainability Report, showcasing a year of substantial progress towards… View Article

FASHION RETAIL NEWS UK

Nudea marks Earth Day with second annual sustainability report

In alignment with Earth Day, Nudea, a pioneering B Corp certified brand, has released its second annual Sustainability Report, showcasing a year of substantial progress towards circularity and achieving a climate-positive status.

The report, now available for download at www.nudea.com, details the strides made in various aspects of sustainable operations and practices over the past year.

Progress through transparency and accountability

Nudea’s commitment to transparency is evident as it continues to share its environmental key performance indicators, setting a benchmark for accountability in the fashion industry.

“Sustainable business practices are crucial, not optional. Reporting our environmental KPIs keeps us on track for a more balanced future,” stated Priya Downes, CEO and Founder of Nudea. She added, “2023 was significant due to legislative changes aimed at curbing fast fashion. However, there’s much more to be done to mitigate the industry’s impact on both the planet and its people.”

Leading change in lingerie and wleepwear

Nudea is at the forefront of change in the lingerie and sleepwear sectors, areas known for limited end-of-life options. The brand has continued its commitment to source sustainable materials, enhance product longevity, and encourage recycling among consumers. 2024 is set to be a landmark year as Nudea prepares for B Corp recertification, an opportunity to reflect on its impact, learn, and adopt best practices for continued improvement.


The Nudea Sustainability Report includes several key areas:

  • B Corp certification and scores: Demonstrating adherence to rigorous social and environmental standards.
  • Fabric sourcing, product design & raw materials: Commitment to 100% natural or recycled fabrics by 2026.
  • Factories: Ethical production with a focus on fair labor practices and reducing carbon footprint.
  • Packaging: All packaging derived from recycled or natural sources, aiming to eliminate virgin plastic by 2025.
  • Carbon emissions: Detailed monitoring and reduction strategies, with a long-term goal of complete carbon removal.
  • Circularity & bra recycling: Innovations in recycling processes to support sustainable product life cycles.
  • Garment aftercare: Encouraging longer garment life through proper care and maintenance.
  • Community initiatives: Strong focus on giving back through charity partnerships and educational campaigns.
  • UK legislation: Active participation in shaping policies to foster industry-wide sustainability.
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