Warehouse to open its first flagship store on London's Oxford Street
Due to launch on 1 March, the £1 million store will be the retailer’s fourth “urban city” concept store to open in the last year following Leeds, Bristol and Belfast.
Paula Stewart, brand director at Warehouse said: “London has been a key part of Warehouse’s heritage since launching in 1976 and a store on Oxford Street has long been an ambition for the brand. This store will be the ultimate showcase for Warehouse, reflecting the brand personality and offering an inspiring and connected experience for our customer.”
Developed by retail interiors specialist Brown Studio, the store concept is designed in the style of an urban loft space using materials such as exposed brick work and poured concrete. It also features a bespoke illuminated staircase and exposed girder work.
Warehouse said the store will offer services such as ship from store and multiple payment and delivery options as well as a suite of transactional iPads to enable customers to purchase their items anywhere in the wi-fi enabled store. The majority of the upper mezzanine floor will be dedicated to a relaxed lounge environment where customers can browse and transact in comfort.
In addition, the store will offer a private VIP room and access to styling experts.
Liz Evans, chief executive of Oasis and Warehouse said: “The brand currently trades from a total of 420 stores in 33 countries, with a further 20 new international stores planned for this year. 264 Oxford Street gives us a great opportunity to showcase the Warehouse brand to our international franchise partners.”
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