THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
UK pea industry teams up with Waitrose in young chef competition

The Yes Peas! campaign, which represents the UK pea vining sector, has joined forces with Waitrose to launch a nationwide cooking competition to find the country’s next top young chef.

GENERAL MERCHANDISE

UK pea industry teams up with Waitrose in young chef competition

The Yes Peas! campaign, which represents the UK pea vining sector, has joined forces with Waitrose to launch a nationwide cooking competition to find the country’s next top young chef.

Launched with the help of TV chef Rachel Green in her Lincolnshire demonstration kitchen, the competition is calling for young chefs aged four to twelve to develop a healthy and delicious recipe which includes peas as the stars of the show.

The competition is being supported by chefs and farmers across the UK and prizes are being provided by Waitrose.

Green said: “The amount of peas grown in the UK each year is equivalent to about 70,000 football pitches and no matter the season, freshly frozen peas are available throughout the year. Frozen peas are rich in protein, carbohydrate and fibre and low in fat, as well as providing an excellent source of Vitamin A and C, which are important in building strong immune systems. We’re looking forward to showcasing this versatile vegetable, whilst finding a future star chef along the way!”

The competition will close for entries on 12 February 2016 when a panel of judges will shortlist ten youngsters to go through to the final. As well as Green, judges will include Waitrose frozen foods buying manager, Michael Simpson-Jones, and representatives from Birds Eye and Pinguin Foods.

Simpson-Jones said: "Waitrose are proud to be sponsoring the Young Pea Chef of the Year competition. Peas are not only a great source of vitamin C, protein and fibre but they are incredibly tasty and versatile too. We hope the competition inspires budding young chefs to get creative in the kitchen with this great British vegetable."

The finalist with the most votes will win cookery equipment worth £500 for their school from Waitrose. The winner and nine runners up will be featured in a Yes Peas! recipe book which will be distributed nationwide.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019