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The Only Way is Essex star sells clothes online

Lucy Mecklenburgh, star of ITV2’s The Only Way is Essex series has launched a B2C eCommerce website selling the latest ladies’ fashion designs.

BRANDS

The Only Way is Essex star sells clothes online

Lucy Mecklenburgh, star of ITV2’s The Only Way is Essex series has launched a B2C eCommerce website selling the latest ladies’ fashion designs.

SecureTrading will provide the online payments solution. The website is a joint venture between the actress and model and James Marling, director of retail clothing manufacturer, Sinosky UK.
The site features Lucy Mecklenburgh’s blog as well as a ‘photobooth’ section where customers can post images of themselves wearing the items they have bought.

LoveLucyx.com sells a variety of clothes that Lucy Mecklenburgh has selected and SecureTrading enables the site to accept credit cards, debit cards and other online payment methods via the most reliable and secure internet payment gateway.  SecureTrading’s Virtual Terminal also allows payments to be made over the telephone with complete security.

James Marling, Director at Sinosky UK says, “With the success of The Only Way Is Essex snowballing at such a speed, it was critical to get the LoveLucyx.com website up and running swiftly.  SecureTrading have worked closely with us every step of the way offering excellent advice and ensuring we offer our customers a first rate service.”

The Retail Bulletin’s Multi-channel Retailing Summit, sponsored by eDigitalResearch on 1st February 2012 will examine how retailers can maximise profits and market share through cost effective, engaging and seamlessly integrated multi-channel strategies. The one-day event will be fully interactive and gives delegates the chance to ask questions and discover insights from retail experts in the multi-channel space.

Held in London, the Summit is retailer-led and confirmed speakers include Tesco.com, Halfords, Schuh, ASOS, Santander UK plc, Marks & Spencer, Boots.com, Game Group,  Alexon Group plc, , Everything Everywhere, o2 Telefónica, Joules Clothing, Adnams Plc, eDigitalResearch, Collect Plus, Norbert Dentressangle, 2ergo.
The event was sold out this year so don’t  miss out– register now and make a diary note to join your peers on February 1st 2012. Click here for full details and registration.

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