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Retailers look to control data created by their customers¬í future transactions. By Glynn Davis
Flash ’N Pay is looking to replicate the US-based Merchant Customer Exchange (MCX) mobile payments platform, but for European retailers, with the aim of protecting merchants and customers data.
MCX has many retailers on-board including Wal-Mart, Gap, Target and CVS Pharmacy, and Benoit Liagre, general manager of Flash ‘N Pay, told delegates at the Carte Secure Connexions Event 2013 in Paris this week that he was in discussions with eight retailers across Europe including Auchan in France to create a European version of MCX.
Rather than letting the card schemes MasterCard and Visa or the likes of Google have control over the mobile payments platform (and to then have them share with third-parties the valuable data generated by this payments infrastructure) Liagre wants this information to be retained by the retailers.
“The payments world is bubbling with new stakeholders but very few centre on the customer and retailer. That’s why MCX [and Flash ‘N Pay] has retailers going against the banks and telcos. We’re creating value beyond the payment. We want to bring retailers together to improve things for customers and to create data that won’t be used elsewhere,” he explains.
He speaks at a time when Guillaume Rio, techno trends manager at LaSer, says there are “scores of payment providers” appearing and retailers are beginning to test a variety of mobile payments and scanning in-store.
He cites Scan & Go that Sainsbury’s launched in three shops last year, and Auchan is testing a new payments method in two of its stores. Meanwhile Apple has been operating EasyPay in its US stores since 2011 and last year it launched it in Europe for payments under Euros 300.
Join your peers from (among others), John Lewis, Dixons Retail, Asda, Ted Baker, The Perfume Shop, Burberry, Boots UK, Urban Outfitters, QVC, Marks and Spencer, Argos, Lush, Pure Collection….. at the Retail Bulletin’s Retail Payments Summit 19th June 2013 in London.
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