Oxfam pilots new store design
The first shop featuring the new design opened in Henley-on-Thames this month and will be followed by stores in Thame, Buxton, Lancaster and Hampstead during the next few weeks.
Designed by Start Judge Gill, each pilot shop features fixtures and fittings made from materials used in Oxfam’s life-saving work such as crates used to deliver vital supplies and corrugated iron used to make water tanks. Combined with communications that support the charity’s recent re-brand, Start Judge Gill said that the shops aim to deliver a bold, bright and positive retail experience.
Andrew Horton, Oxfam’s trading director explained: "This is a really exciting time for us. Start Judge Gill has come up with an inventive and resourceful shop design that connects people to ur work and the incredible difference they help us make.
"The last time we fully reviewed our shop fit was 2001 and the process of working with these pilot shops has been a combination of finding out what works well with our existing fit, as well as thinking about what we would like to do better in the future."
Kevin Gill, joint managing director at Start Judge Gill added: "What was needed was a ‘Re-think not a re-fit’. Creating a new retail experience for Oxfam has been one of the most rewarding experiences in my 20 years in retail. They are without doubt one of the most forward thinking organisations and retailers I have come across. Our job was just to evidence what they do and the brilliant way they do it."
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