M&S thanks one million Facebook fans with charity donation
13 December 2012 | by The Retail BulletinOver the next three weeks a bespoke Facebook app will enable fans to choose to donate their penny to one of four M&S-backed charities - Royal British Legion, MacMillan Cancer Care, Shelter and the Newlife Foundation. M&S will match fund the donations, meaning that the charities will share a pot of £20,000.
To mark the social media milestone and boost the charity drive, M&S has commissioned an art installation made from a million pennies borrowed from the Bank of England. The work has been turned into a time-lapse video which is featured on the app and will be seeded online to drive M&S fans to donate.
Lou Jones, Marks & Spencer's head of online and digital marketing said: "We're thrilled to have passed such a significant milestone. Our 'Thanks A Million' campaign is our gift to every fan and further supports the great work we do with our charity partners through Plan A."
Launched in 2009, the M&S Facebook page receives around 5,000 comments per week and is managed by a dedicated internal team, including a customer service team based in Chester.
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