Online penetration, improved store estate and customer service contribute to encouraging results
Preliminary results for the year ended 29th March 2014 show revenue up 11.9% at £164.3m (2013: £146.8m). LFL sales grew 10.4% with profit before tax margin up 1.6% at 4.9% (2013: 3.3%).
The company’s market share of women’s value sector increased by 14% from 2.8% to 3.2% whilst online sales were up 84%.
Bonmarché also embarked on a programmes successful garden centre trials and established a roll-out plan for 2015.
Beth Butterwick, Chief Executive Officer of Bonmarché, commented: “I am pleased with the strong financial performance in the period since the IPO. FY14 was the first full year of implementing our new Business Plan and we have made good progress in each of our key strategic areas: product, multi-channel, stores and our service proposition.
“We are confident that the successful execution of our forward growth strategy, combined with our established position as one of the largest pure-play value retailers dedicated to women over 50, will enable us to continue building on our appeal and accessibility to these customers and, in turn, deliver value for our shareholders.”
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