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Free Wi-Fi service launched in London's West End

A free Wi-Fi network has been launched in the heart of London’s West End shopping district to coincide with the start of the Olympic Games.

GENERAL MERCHANDISE

Free Wi-Fi service launched in London's West End

A free Wi-Fi network has been launched in the heart of London’s West End shopping district to coincide with the start of the Olympic Games.

The new network, a result of a partnership between Westminster Council and O2, offers unlimited free Wi-Fi access to all users regardless of their provider.  Initially covering Oxford Street, Regent Street, Trafalgar Square, Leicester Square, Piccadilly Circus and Parliament Square, the service will be expanded to cover other areas of Westminster, with Covent Garden next in line to go live.

The free service offers users access to special local deals featured on their handsets, depending on where they are in the West End, with the first exclusive advertiser across the network being department store House of Fraser.

Backed by Mayor of London Boris Johnson, the O2 Wi-Fi service will remain free of charge to all users after the Olympics have closed.

Johnson said: "With millions of extra people coming to town for the Games, we want to ensure we showcase the capital as the best city in the world to work and visit, and the addition of free Wi-Fi to some of our most popular landmarks is crucial in helping to maintaining that reputation."

Gavin Franks, MD of O2 Wi-Fi added: "We are proud to announce that today, we can bring O2 Wi-Fi to some of the busiest streets and squares of central London. This comes after a succession of venue announcements with partners like Costa Coffee, Debenhams and McDonald’s. O2 Wi-Fi was launched fifteen months ago.

The launch of the Wi-Fi service follows a six-year deal struck by Westminster Council and O2 in January this year to provide free Wi-Fi access across the busiest parts of the city at no cost to the council or the taxpayer.

Make sure you attend the Retail Bulletin's 2nd Mobile Retailing Summit 26th September 2012. The theme of the day is: Improving sales, loyalty and customer experience in an increasing mobile marketplace.

Speakers already confirmed include: Nick Marley, Head of Web and Mobile Ecommerce, Waitrose.com •Kate Cuthbertson, Head of Mobile Innovation, ASDA •Jonathan Wall, Group E-Commerce Director, Shop Direct Group •Nick Darby, mCommerce Manager, Clarks •Andy Towers, Head of Product Development, Thetrainline.com •Andy Letting, Head of New Channels, Ladbrokes •Fraser Davidson, Director, Javelin Group •Damian Stafford, Co-founder, Mobileweb Company •Martin Beasley, Principal Consultant, Retail, FICO
Click here for further details.

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