Fat Face reports strong first half and record Christmas sales
In the 26 weeks to 30 November, online sales grew by 55% and now represent 14% of overall sales.
The retailer opened six new stores in the period and completed four relocations to take the total number of stores to 208.
Fat Face said it had maintained its full price trading stance in the run-up to Christmas with its sale starting on Boxing Day as usual. As a result, sales for the five weeks to 4 January increased by 5% compared to the same period a year earlier as Boxing Day became the biggest ever single sales day for the retailer.
Fat Face chief executive Anthony Thompson said: “Very strong sales during the first half have been followed by record Christmas trading.
“Investment in our product, service and store environment continues to build trust in the Fat Face brand and our reputation for offering quality, style and value for money. Combined with the further expansion of our UK store portfolio and the rapid development of our multi-channel offer, this has led to another half-year of double digit sales and profit growth.
“We remain confident that Fat Face continues to appeal to an increasing number of customers, and we see a range of opportunities for further growth.”
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