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Daniel Wellington chooses Cardiff for first standalone store outside London

Daniel Wellington has opened its first UK standalone store outside of London at the St David’s shopping centre in Cardiff.

GENERAL MERCHANDISE

Daniel Wellington chooses Cardiff for first standalone store outside London

Daniel Wellington has opened its first UK standalone store outside of London at the St David’s shopping centre in Cardiff.

The new 430 square foot shop stocks the brand’s range of classic timepieces including signature watches for men and women as well as a range of accessories such as cuffs and interchangeable watch straps in NATO, mesh and leather.

Designed by an in-house team, the interior of the shop aims to reflect Daniel Wellington’s classic yet contemporary design aesthetic.

Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and Intu, Colin Flinn, regional managing director - west at Intu, said: “This international brand joining St David’s follows the success of other flagship stores outside of London for retailers such as Victoria’s Secret and Stradivarius. Daniel Wellington is a great addition to our retail offer and is reflective of the growth within this category as a whole.”

Fashion brand Stradivarius opened its first Welsh store at the centre earlier in the year.

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