Co-op hires new chief membership officer
In his new role, Atkinson will be responsible for membership, digital, data, brand marketing, communications and community and campaigning matters.
He will be joining the Co-op from SAGA where he was chief marketing officer. Prior to that, he held senior marketing and digital roles at Tesco, P&G and a number of global media agencies.
Co-op’s chief executive Steve Murrells said: “I’m delighted to welcome Matt to our Co-op to help us on our journey to become the most loved membership business in the UK. Our new membership is now a year old and in the first half of our financial year paid back £35 million to members and their local communities. Matt’s experience and expertise will build on this, making membership even more compelling and returning our Co-op to a campaigning movement.”
Atkinson will take up his new position in the next couple of weeks prior to joining the Co-op on a full-time basis in January.
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