Casabu enters UK flash sales market
Casabu, a free-to-join private sale website offering up 15 daily sales, says it has signed up thousands of new members since launching last month.
The site was founded by digital consultant and strategist Rachel Oxburgh and is backed by entrepreneur John Heseltine, owner of retail brands Cherrygood and Love Juice, and marketing professional Christian Lindstrom.
Oxburgh (pictured) said: "We have been through a decade where internet retail was pretty much catalogue sales done online. This is changing rapidly and the flash sale model is disrupting the retail scene. Flash-sales allow brands and retailers to sell through their stock to targeted members and to give members very large discounts on high street products.
"Casabu sales support rather than threaten existing retail channels. Our brand partners tell us that traffic and sales at their own website increase during and after Casabu events. This buzz creates just the uplift that brands need in the current retail climate."
Brands that have already featured on the site include Their Nibs, J-J Cole, Infantino, Serendipity Organics Baby Clothing and Takkoda.
Casabu joins other private sale sites such as BrandAlley, Vente Privée, SecretSales and Achica as well as Zulily which recently launched in the UK targeting the children’s equipment market.
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