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Carnival spirit arrives at Liverpool ONE

Following Britain’s success in the Rio Olympics, Liverpool ONE held a special carnival over the bank holiday weekend with a Brazilian themed parade.

GENERAL MERCHANDISE

Carnival spirit arrives at Liverpool ONE

Following Britain’s success in the Rio Olympics, Liverpool ONE held a special carnival over the bank holiday weekend with a Brazilian themed parade.

Moving between the streets of the scheme, the parade finished next to the recently opened Victoria Secret’s store on South John Street and culminated in a red, white and blue confetti finale.

A carnival band and Samba dancers were a key part of the event together with freestyle footballers, hula hoopers, ribbon dancers, stilt walkers, live music and sporting activities on Chavasse Park. The park was transformed into a miniature Olympic village for activities such as running, long and triple jump, and cycling.

Miles Dunnett of Grosvenor Europe, said: “This event is one of the largest staged events of the year at Liverpool ONE, and demonstrates our commitment to provide an engaging customer experience at every turn. As a result of our ongoing initiatives and strong retail and dining offer, our footfall is ahead of last year by 2.5% and sales are up by 5%.”

The news follows a growing list of leading retailers selecting Liverpool ONE for regional flagships including the recently opened Victoria’s Secret, Michael Kors, Flannels, Zara, Hugo Boss, Reiss, Ted Baker and the soon-to-open White Company boutique.

 

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