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Carnival spirit arrives at Liverpool ONE

Following Britain’s success in the Rio Olympics, Liverpool ONE held a special carnival over the bank holiday weekend with a Brazilian themed parade.

GENERAL MERCHANDISE

Carnival spirit arrives at Liverpool ONE

Moving between the streets of the scheme, the parade finished next to the recently opened Victoria Secret’s store on South John Street and culminated in a red, white and blue confetti finale.

A carnival band and Samba dancers were a key part of the event together with freestyle footballers, hula hoopers, ribbon dancers, stilt walkers, live music and sporting activities on Chavasse Park. The park was transformed into a miniature Olympic village for activities such as running, long and triple jump, and cycling.

Miles Dunnett of Grosvenor Europe, said: “This event is one of the largest staged events of the year at Liverpool ONE, and demonstrates our commitment to provide an engaging customer experience at every turn. As a result of our ongoing initiatives and strong retail and dining offer, our footfall is ahead of last year by 2.5% and sales are up by 5%.”

The news follows a growing list of leading retailers selecting Liverpool ONE for regional flagships including the recently opened Victoria’s Secret, Michael Kors, Flannels, Zara, Hugo Boss, Reiss, Ted Baker and the soon-to-open White Company boutique.

 

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