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Atty London and Genies List open King's Road concept store

Online fashion platform Atty London and influencer consultancy Genies List have teamed up to open a co-curated summer concept store on London’s King’s Road.


Atty London and Genies List open King's Road concept store

Open until 31 July, the 2,485 square foot shop stocks swimwear, baskets, jewellery, shoes and ready-to-wear items from Atty London and brands such as All Things Mochi, Octavia Hix, Sixty Ninety, NINI Molnar, I+I Jewellery and Joyis London.

A programme of in-store events including late-night shopping days, bloggers breakfast and free weekly yoga class are also on offer. The interior design of the store was carried out by an in-house team.

The store forms part of the Sloane Stanley Estate, one of the oldest landowning estates in London.

Alexandra Pope, founder of Atty London, said: “Securing prime space on a parade that attract a fashionable and modern consumer is a fantastic springboard for launching our seasonal concept store. We were impressed by the Estate’s portfolio of fashion and lifestyle brands and focus on attracting premium and distinctive designers that offer shoppers something special. We are therefore delighted to be joining the Chelsea retail community and interacting with both new and loyal customers.”

The news follows the recent opening of Silvera, the French interior design specialist, which launched its debut UK showroom on the King’s Road last month.

Hannah Grievson, commercial property manager at Sloane Stanley, said: “We are delighted to welcome this innovative and exciting collaboration between Atty London and Genies List which will deliver a unique mix of designers to King’s Road. We are always delighted to attract retailers with a distinctive experiential offer which we feel is a vital component to creating a compelling retail and leisure destination.”

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