Aldi launches ‘Zerozecco’ ahead of Christmas 2021
The German discounter Aldi has unveiled a new range of alcohol-free drinks ahead of the festive season, including a zero abv Prosecco imitation.
Branded as Zerozecco, the drink will be priced at £2.49 for a 70cl bottle. It joins Aldi’s existing range of no and low-alcohol products, including an alcohol free ‘pilsner’ and Alska Strawberry & Lime Cider 0.5%.
The wellness drinks craze has expanded significantly in recent times. Prosecco label La Gioiosa launched an alcohol-free sparkling wine last year, as did Cava producer Vilarnau.
“Creating our alcohol-free sparkling wine isn’t much different from making traditional Cava,” explained Vilarnau’s winemaker Eva Plazas.
“After fermentation, the winery uses state-of-the-art rotary column technology to remove the alcohol and then adds some CO2 to create very fine and subtle bubbles.”
Earlier this year, the IWSR released a report supporting the widespread belief that global consumers are increasingly prioritising health and wellness when selecting their favourite drinks brand. According to the analyst’s No-and Low-Alcohol Strategic Study 2021, sales of no/low alcoholic beverages will increase by 31% in total volume by 2024.
According to Nielsen data, sales of low and no alcoholic drinks rose 32.5% immediately prior to last year’s March lockdown, and have since increased by 30% to £188m.
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