Brand Protection Workshop

In this 90-minute interactive workshop, you will hear experts discuss:

- Legal consideration when creating a brand
- Examples of what you can and can’t protect
- The checks you need to carry out before you use or seek to register a brand
- How, when and where to register and protect it
- Monitoring and policing your brand
- How to deal with disputes and reputational damage when things go wrong.

Why attend the workshop:

Every business has a brand; it’s one of the most important assets of any organisation and helps consumers recognise your products and services.

A brand is a collection of various intangible assets that a business uses to build customer loyalty and thrive in the marketplace such as company name, trademarks, logos, slogans, product get-up and design, website domain names and social media handles. This intellectual property, your brand identity, is what makes your business unique and sets you apart from your competition.

Securing your brand is one of the most crucial investments you can make in your business, yet it is often overlooked. This oversight can lead to serious and costly problems in the future, especially when customers switch to a competitor who is using a similar name yours. And in a world where AI created content is everywhere the potential for problems is greater than ever before.