THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Macy's uses AR to improve customer experience

The Macy’s department store in the US has announced plans to use augmented reality technology to improve the customer experience.

DEPARTMENT STORES

Macy's uses AR to improve customer experience

The Macy’s department store in the US has announced plans to use augmented reality technology to improve the customer experience.

The retailer will launch a new augmented reality experience for beauty this spring on its Macy’s app following a successful test with a small number of app users last autumn. The pilot allowed customers to virtually try on around 20 lip beauty products.

Working in partnership with Modiface, Macy’s is now making an enhanced version of the app available to all of its app users and has expanded the range of beauty products covered to over 1,000. These will include items for the face, eyes and lips from a range of major brands.

Users will be able to virtually test single products or entire looks, which they can also share on social media or with friends. Through the use of in-store beauty displays, the augmented reality opportunity will also be made available to customers at a number of Macy’s stores later in the spring.

In another new initiative, Macy’s will be looking to make it easier for customers to find the perfect perfume through the roll-out of in-store interactive displays to help them navigate scent families. This follows research by Macy’s that found that customers who bought in-store mainly shopped by brand, but those purchasing online shopped by scent family. Launching this spring, the digital interface will share more information on each fragrance as soon as a customer touches a fragrance and suggest scents that match their preferences.

Attend Retail Bulletin's Customer Engagement Conference on 5 June to find out what leading retailers are doing to improve the customer experience. Retail Bulletin readers working in retail qualify for a 50% discount on the ticket price by using the code RETAILER50 when booking.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy