THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
London's West End to launch world's first 'smart street'

New West End Company is set to launch what it calls the world’s first ‘smart street’ in London’s West End this June.

SHOPPING CENTRES & RETAIL PARKS

London's West End to launch world's first 'smart street'

New West End Company is set to launch what it calls the world’s first ‘smart street’ in London’s West End this June.

The company, which represents the West End shopping district, said Bird Street will be transformed into an “oasis” of the latest technology and innovation, cutting-edge fashion and sustainability.

Delivered in partnership with Appear Here, the online marketplace for short-term retail, Bird Street will be home to a revolving mix of pioneering pop-ups showcasing products ranging from fashion and wearable technology to dining innovation. It will also be a space for the latest smart brands to launch.

The tech-friendly, traffic-free hub off Oxford Street will also feature a number of sustainable technologies such as Pavegen, which generates electricity and data from footfall, and Airlite’s air purifying paint.

The project is being launched with funding from Transport for London.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy