THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

Kendra Scott enters UK with shop-in-shop in Selfridges

US jewellery brand Kendra Scott is launching its first ever retail concept outside of the US at Selfridges.

FASHION

Kendra Scott enters UK with shop-in-shop in Selfridges

Founded in Texas in 2002 by designer and philanthropist Kendra Scott, the company has since grown into a multi-million pound operation with over 2,000 employees and 75 stores. Its celebrity fans include the likes of Lady Gaga, Taylor Swift, Elisabeth Moss, Paris Hilton, Jessica Alba and Demi Lovato.

Opening in Selfridges just in time for Christmas, the shop-in-shop will feature the brand’s ‘Color Barä’ where customers can personalise necklaces, earrings, bracelets and rings. First the jewellery category is selected, then the preferred style and stone. To complete personalisation, a metal finish is selected from gold, rose gold, rhodium, or gunmetal.

Pieces range from £50 for the brand’s signature Elisa necklace to £1,100 for unique full diamond necklaces.

Commenting on the UK expansion, Scott said: “This is such an exciting milestone in our journey and we cannot wait to meet our UK customers and welcome them into the Kendra Scott family. When I started this brand almost 16 years ago, I never could have imagined that one day I’d be opening in Selfridges. London is such an incredible epicentre of fashion and design and we’re thrilled to soon be part of this inspiring community.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy