Krispy Kreme to open flagship store in London’s West End
Krispy Kreme is to open a flagship store in London’s West End as part of its ongoing expansion plans.
The specialist doughnut retailer has taken a 2,783-square-foot unit at 27 Oxford Street on a ten-year lease.
Spanning the ground and first floor of the building, the shop will be the brand’s first site in Central London to feature its “Hotlight” theatre where shoppers can try Krispy Kreme’s fresh Original Glazed hot doughnuts straight off the line.
Jamie Dunning, president and managing director of Krispy Kreme UK & Ireland, said: “I’m delighted to be bringing the joy of Krispy Kreme to the West End, offering London’s shoppers and workers a one-of-a-kind experience to share an indulgent treat in world-class surroundings.
“I’m proud that we will be playing a key role in the wider regeneration of Oxford Street by delivering our flagship Hotlight theatre, inspired by our founder Vernon Rudolph’s promise of truly awesome doughnuts that melt in the mouth.”
The site is situated in a prime position on east Oxford Street, which is currently undergoing a significant transformation with the likes of Lids, Pandora, Foot Asylum, Fragrance Shop and Reserved, all bolstering their store footprints around the Elizabeth Line.
Real estate advisor Savills, working with Knight Frank, acted on behalf of Emperor International Holdings to complete the letting of the retail unit at 27 Oxford Street, to Krispy Kreme.
