EE opens latest experiential store in London’s Oxford Street
EE is bringing its latest experiential store format to London’s West End today.
The opening of EE’s Oxford Street Experience Store will be marked by a special guest appearance from former Love Island star and professional footballer Luke Trotman, who will cut the ribbon and welcome the first visitors through the doors.
Subscribe to TRBThe Oxford Street location is the third experiential store EE has launched in the capital following the opening of the flagship EE Studio at Westfield White City and the EE Experience Store at Westfield Stratford.
EE has invested £3 million in bricks-and-mortar retail over the last 10 months as it continues to roll out the experiential format across the UK.
Asif Aziz, retail director at EE, said: “The role of high streets is changing, and we know shoppers want more than just a transaction; they want experiences and personal connection.
“We designed our Oxford Street Experience Local store to be a space where shoppers can get hands-on with the latest launches and discover how technology can enhance their every day, with the expert support of our fantastic EE Guides on the UK’s best network.”
