Edikted opens first European store in London’s Carnaby Street
US fashion brand Edikted has opened its first standalone store in Europe in London’s Carnaby Street.
Spanning 4,800 square feet, Edikted’s first bricks-and-mortar location outside of the US will offer the brand’s complete range of street-style and runway-inspired womenswear and accessories.
Mina Fam, head of retail at Edikted, said: “Carnaby Street is one of London’s busiest and most iconic shopping streets, making it the ideal location for our first European store.
Subscribe to TRB“This opening allows us to bring something exclusive to UK customers, offering a carefully curated range of apparel and accessories they can’t find anywhere else.
“Surrounded by standout brands and a style-conscious audience, we’re able to build on the success we’ve achieved in the US, while establishing Edikted as a must-visit brand in Europe.”
William Oliver, director of retail & restaurant leasing at Shaftesbury Capital, said: “Welcoming another UK debut reinforces Carnaby Street and Soho’s reputation as one of Europe’s most influential fashion destinations.
“Carnaby Street provides brands like Edikted with the perfect opportunity to reach a broad, trend-savvy audience, while complementing its line-up of distinctive brands that each have huge pull. ”
Meanwhile, Subdued has signed for an upsized space at 14–18 Foubert’s Place at the northern end Carnaby Street as the Italian fashion brand embarks on its next stage of growth.
