Aldi launches new logo to help shoppers make healthier choices
Aldi is helping shoppers make healthier food choices with the introduction of a new ‘Live Healthy’ logo.
Launching next week, the emblem will appear on selected Aldi own-label products, including fresh produce, soups, and yogurts, with the aim of highlighting items that contribute to a healthy, balanced diet as defined by the UK’s Eatwell Guide.
The move comes after the Government announced its new 10-year health strategy, with Aldi committed to a number of actions to help shoppers make healthier choices.
Aldi is aiming to ensure that 85% of its sales come from healthy products by 2027, while also increasing the volume of fruit and vegetables sold by 14% by the end of that year.
Julie Ashfield, chief commercial officer at Aldi UK, said: “At Aldi, our mission has always been to make a variety of healthy food affordable for all.
“We know our customers want affordable, healthier options that fit into their everyday lives. The ‘Live Healthy’ logo is a simple, trustworthy signpost to help them do just that – without compromising on price or taste.”
