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WH Smith opens new concept stores at Melbourne airport

WH Smith has opened its latest new concept stores at Melbourne International Airport.

GENERAL MERCHANDISE

WH Smith opens new concept stores at Melbourne airport

WH Smith has opened its latest new concept stores at Melbourne International Airport.

The redevelopment of Melbourne Airport’s T2 International has given the book an stationery retailer the opportunity to relaunch its convenience, news and books concept within the terminal.

WH Smith said the new look shops aim to meet the ever-changing expectations of customers in both design and product ranges. While the stores stock a comprehensive range of books, WH Smith’s Tech Express shop-in-shop area offers travellers the latest in technology accessories, headphones and power items.

Carl Hargrave, WH Smith Australia managing director, said: “We are delighted to continue on this journey with Melbourne Airport. Developing our Melbourne retail concept has given us the opportunity to take a step change in our offer. We look forward to welcoming customers to these new stores and hope that they will enjoy the modern design and layout as well as the many exciting local and international brands and travel products available.”

 

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