THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Waitrose signs export deal to sell its goods in South Africa

Waitrose products are to be sold for the first time in South Africa following the supermarket’s signing of an export deal with Fruit & Veg City.

GENERAL MERCHANDISE

Waitrose signs export deal to sell its goods in South Africa

Waitrose products are to be sold for the first time in South Africa following the supermarket’s signing of an export deal with Fruit & Veg City.

The move means that Waitrose will now be selling its products in 50 countries across every continent except for Antarctica.

The deal is one of Waitrose’s biggest to date and will result in more than 250 of the supermarket's own-brand groceries being sold in Fruit & Veg City’s 120 Food Lover's Market stores and in selected Freshstop at Caltex service station shops in South Africa.

Items being exported to the country include shortbread, muesli, risotto and pasta, ice cream, sorbet, as well as Waitrose wines from across France, Italy and Portugal.

David Morton, Waitrose business to business director, said: "To be exporting to six continents is a landmark moment for us.

"South Africa's economy is growing and we're very pleased to be working with Food Lover's Market to meet the rising demand for cosmopolitan flavours among their customers."

Waitrose export sales grew by nearly 30% last year with recent additions to the export business including South Korea, Taiwan, Ibiza, Australia and Gibraltar. Among the most popular exports are Waitrose teabags, custard creams, crackers and marmalade.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019