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Tesco launches toy price-checking initiative

Tesco has launched a price-checking initiative on hundreds of toys as it looks to become the top destination for toys and games this Christmas.

GENERAL MERCHANDISE

Tesco launches toy price-checking initiative

Tesco has launched a price-checking initiative on hundreds of toys as it looks to become the top destination for toys and games this Christmas.

The retailer said the initiative will price-check against Argos on a regular basis.

Matt Davies, Tesco UK and ROI chief executive, said: “We’ve done a lot already to serve our shoppers better, but we’re always looking to do more. We want to take the hard work out of Christmas shopping and help our customers get everything they need under one roof. That’s why we’re price checking against Argos on over 8,000 products including the most loved toys.”

To promote its toy range, Tesco has launched a new ‘Toy Tester’ TV advert which sees children putting their favourite toys through their paces.

The retailer has also created a free, bespoke 123 page toy catalogue which is available in nearly 900 stores across the UK.

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