Subway launches latest forecourt store with Euro Garages
The move is part of Subway’s strategy to increase the number of stores in non-traditional locations such as petrol forecourts, convenience stores, hospitals, transport hubs, universities and colleges.
The new store at Eastville Park in Bristol is the first non-traditional location in the UK to carry the new Subway Fresh Forward branding. The store design features clean lines and customer-focused touches, such as digital menu boards, free to use charging points, and special displays for the brand’s freshly prepared Subs, salads, flatbreads and drinks.
Sue Pasco, regional development agent for the Subway brand in the region, said: “We are very excited to be opening another store with Euro Garages. We opened our first store featuring the new-look design back in August and the reaction from customers has been really positive.”
There are now 161 Subway stores at Euro Garages sites across the UK, with a further two scheduled to open by the end of the year. Euro Garages plans to open a further 40 Subway stores by the end of 2018. The forecourt operator has also opened two Subway franchises in the Netherlands and is working on a plan to rollout additional stores across the Netherlands, Belgium and France.
Justin Goes, regional director Europe Subway International B.V, added: “Non-traditional development has been an area of growth for the Subway brand in recent years, and, in line with our ambitious plans to increase our store count to 3,000 by 2020, creating 5,000 new jobs, we expect further growth in this area.”
Email this article to a friend
You need to be logged in to use this feature.
Please log in here