Spend by Chinese tourists nears £650 per day
According to the United Nations World Tourism Organisation, China is now the world’s biggest outbound travel market in terms of spending, with the country’s expenditure abroad rising by 26% in 2013 to US $129 billion.
Figures released by Hotel.com in the third edition of its Chinese International Travel Monitor reveal that 23% of Chinese travellers regard the quality of shops available as one of the main considerations when choosing their next international destination.
The study also shows that shopping is the third most popular activity for Chinese travellers when going overseas, with 56% of the Chinese travellers polled saying that they enjoyed shopping and one in two saying it was the area where they spent the most money.
While men were found to spend an average of £533 per day when travelling abroad, women’s average expenditure was much higher at £762.
Matt Walls of the Hotels.com brand said: “Top-spending Chinese tourists don’t just want to see the sights when they travel abroad, they are looking to bag a bargain too. With shopping a top attraction for many Chinese travellers, appealing to this audience is now a top priority for retailers in many of the world’s leading shopping destinations, like London, Paris, and New York.
“While the UK government has taken its time to streamline the visa application process for Chinese travellers, the UK’s retailers have been ‘streets ahead’ with many stores already accepting payments using Chinese credit cards.”
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