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Seven Dials celebrates a successful Spotlight festival

London’s Seven Dials shopping and dining destination held its third successful Spotlight festival last weekend.

GENERAL MERCHANDISE

Seven Dials celebrates a successful Spotlight festival

The free one-day event on Saturday attracted over 10,000 visitors as the area was transformed into a traffic free entertainment hot spot with a series of live performances in addition to exclusive activities and promotions in over 120 brands and restaurants.

An open-air stage featured performances celebrating some of the best of London’s culture. Hosted by TV presenter George Lamb, the festival opened with an exclusive show piece from West End show Motown the Musical followed by Treasure Island and illusions from London’s youngest magician Ben Hart. There was also comedy from Nathan Caton and live music from Sample Answer, Old Dirty Brasstards and King Charles.

Deputy Mayor for Business, Rajesh Agrawal, said: “One of the greatest things about London is that top restaurants, shopping destinations and cultural hotspots are dotted around every corner in the city, and the Spotlight festival demonstrates this perfectly. It is fantastic to see local businesses in Seven Dials getting behind the festival, showing visitors that London is open to all.”

Karen Baines, head of group marketing and communications at Shaftesbury, added: "Spotlight is a key event in London’s creative calendar that supports the mayor's cultural vision for positioning London on the global stage. Attracting both national and international audiences, Seven Dials appeals to them equally through its events, brands and charming village aesthetic."

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