THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Sainsbury’s launches live digital OOH campaign to champion UK Paralympic team

Sainsbury’s has launched a nationwide digital out of home campaign which includes screens across the UK running live copy to champion the UK Paralympic Team competing at Rio 2016.

GENERAL MERCHANDISE

Sainsbury’s launches live digital OOH campaign to champion UK Paralympic team

Sainsbury’s has launched a nationwide digital out of home campaign which includes screens across the UK running live copy to champion the UK Paralympic Team competing at Rio 2016.

The creative features photographs of individual athletes when they were young children, followed by current day shots of them as Paralympic champions excelling in their sport.

Live copy will celebrate the achievements of the Paralympians by wishing luck to those competing that evening, as well as reacting with congratulatory messages to successful athletes to capture the atmosphere and momentum of each day’s events.

The campaign will be live during the morning commute between 7am-9am, on 700 screens, spanning six different media owners, across roadside, retail and city centre locations until 19 September.

The campaign is designed to capture the buzz and excitement of Rio 2016 whilst highlighting Sainsbury’s continued support of Team ParalympicsGB and its Active Kids initiative.

The idea was conceived, planned and booked by PHD and Talon, produced by Grand Visual, and facilitated by OpenLoop. The live digital out of home push supports a broader outdoor, print, TV and digital campaign created by AMV BBDO.

Tom Howe, project manager at Sainsbury’s, said: “Our ambition is to raise awareness of these world class Paralympic competitors in Rio this summer, and to help keep sports fans connected to the action. Sainsbury’s continue to be champions of our Paralympians and we are excited to be demonstrating our support for them in a new way through our digital outdoor campaign.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process