THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
Retail downturn hits specialist mid-size retailers hardest

Survey of Retail CIO’s shows specialists are changing IT priorities to compete more effectively


Retail downturn hits specialist mid-size retailers hardest

Survey of Retail CIO’s shows specialists are changing IT priorities to compete more effectively

Aldata Solution has revealed that mid-size retailers, are being affected much more than larger retailers by the economic downturn, according to its 2011 Global Retail CIO Survey.

To combat this threat, mid-sized retailers are reacting fast and are investing more to get closer to their customers, with close to a quarter prioritizing IT spend on store and ERP systems, as well as solutions available through the Cloud which will address this challenge. 

The research of more than 130 retail CIOs globally, conducted by retail research specialist Martec, reveals that almost double the amount of mid-size retailers (38%), consider the economy to be the biggest issue affecting their business, compared to only 22% of all retailers.

Allan Davies, EVP Market Development at Aldata Solution comments: “Being a mid-sized retailer has never been harder than it is today, but a key differentiator is the close relationship they can have with their customers by being more local and this is where the larger retailers are trying to play catch up. The old 80-20 rule is still valid and retailers able to pinpoint the 20% of customers generating 80% of their revenues will be able to serve better and make more money.”

As rising costs threaten specialist stores it seems that they are turning to new systems to drive efficiencies, with almost double (20%) planning to invest in ERP and cloud computing  (15%), compared to 11% and 5% of all retailers, in a bid to improve store based customer service and to reduce their existing IT costs.

Dilip Popat, Industry Principal, Retail and Distribution, Microsoft Business Solutions added: “Mid-size retailers are looking at a new generation of connected IT solutions because their existing software is not giving them the visibility, integration, or ROI that they need to compete effectively in these tougher times.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‚Äėsmall and beautiful‚Äô solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy