Organic market continues to strengthen as Soil Association builds up to Organic September
New research has found that independent retailers have been instrumental in growing the organic market. Following new figures from Nielsen for the 52 weeks to 18 June, the Soil Association is predicting the overall value of the UK organic market will reach and exceed £2 billion by the end of 2016.
According to the Nielsen data, strong organic growth through supermarket sales has continued through the first half of 2016 and is now 5.2% compared to 3.2% at the end of 2015.
Clare McDermott, business development director at Soil Association Certification, said; “Despite an uncertain market following Brexit, Soil Association Certification is positive about the future of organic.
“Market growth is strong and there is a clear demand for organic, environmentally friendly and sustainable purchasing with many young professionals. T
“The UK will still be required to comply with EU organic standards as minimum to maintain the flow of organic products to and from the EU and the Soil Association will continue to influence and improve the marketplace for organic businesses.”
The association said organic customers are increasingly searching out specific products and widening the range of places they buy organic. The association’s Organic Market Report shows an increase of 7.5% of sales through independent stores, and 9.1% rise through online and box schemes.
Key areas of growth in the organic market in 2016 include canned or packaged groceries driven by big increases in cereals, teas, biscuits, jams, spreads, and oils and vinegars.
Through Organic September the Soil Association encourages shoppers to look for organic through a large digital and media campaign. Shops are joining the campaign with activities such as on pack promotion using the Soil Association’s Organic September stickers, range promotions, organic events and sampling throughout September.
Benjamin Woodgate, UK marketing director of Whole Foods Market, said: “Whole Foods Market will have a significant number of events, price promotions and product launches for Organic September. The point of sale material produced by the Soil Association is the best I have ever seen for the campaign – we will be using this in store and would encourage other retailers to do the same with the goal for the industry to attract and educate more shoppers to eat, drink, use, choose organic products this September.”
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