Oddbins launches wine tasting competition
The retailer is inviting wine lovers to put their taste buds to the test in order to stand a chance of winning a place on Oddbins Tasting Panel which identifies the wines to be sold in Oddbins branches and on its website. In addition, the winners will be offered a holiday to one of the world’s best-known wine regions.
The competition is being launched at the Oddbins Wine Fair at Victoria House in London on the 25-26 May with the first round judging commencing in Oddbins branches across the country during the weekends of 2-3 and 9-10 June.
Each Oddbins branch will select the best palates from the initial heats with the competition progressing to a regional contest and then on to a national level where the overall winners will be selected.
Contestants who make it to the semi-final will be assigned a coach and attend a tasting ‘boot camp’ where they will receive a master class in tasting from three of the most respected wine critics in the country.
The three overall winners will then travel with the Oddbins Buying team to sample wines before choosing the customers’ selection to be sold in stores this Christmas.
Emma Nichols, head of buying of Oddbins, said: "For our customers and the wine loving public as a whole, we are offering the chance of putting your taste buds to the test in a fun, relaxed and for the winner, an ultimately extremely rewarding way.
"No-one has done anything like this before and this is the latest demonstration of our commitment to engage with the British consumer. Inviting wine lovers to select some of our range represents a logical next step for us. The Palate contest is a fun way of uncovering the tasting expertise that exists on every street, in every town, in every region of the UK."
Nichols added: "We want to make the appreciation of wine as democratic and unstuffy as possible and to make wine buying accessible and informative. The Palate is just one way that we are emphasising our commitment to these aims."
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