Neiman Marcus opens innovative new store at New York's Hudson Yards
Upmarket fashion retailer Neiman Marcus has opened its first store in New York’s Manhattan at the new Hudson Yards shopping mall.
The innovative store aims to offer a customer-centric shopping experience through its range of luxury fashion, digital innovation, and dining offering.
Spanning 188,000 square feet, the store features curated ranges that include both established and emerging brands, and exclusive products selected especially for Hudson Yards.
It also offers services such as digital stylists who connect with shoppers from the store’s Digital Styling Lounge and engage with them while they shop. In addition, there are digitally-enabled fitting rooms that enable shoppers to communicate with store staff through an interactive touchscreen, customise the lighting and check-out right from the fitting room itself.
There are also Memory Makeover Mirrors in-store that record beauty demonstrations and make-up tutorials which can then be texted and emailed to customers. In addition, Sunglass Mirror stations allow customers to record and digitally compare up to four pairs of sunglasses while Rockbot audio services enable shoppers to access and modify the store’s music playlist like a digital jukebox.
The store also features digital directories at each entrance to provide customers with an intuitive interface for searching for departments, vendor locations, in-store events, and promotions.
Dining options include Cook & Merchants, Bar Stanley, and The Zodiac Room.
Geoffroy van Raemdonck, chief executive of Neiman Marcus Group, said: "We’re thrilled to be introducing Neiman Marcus Hudson Yards as a continuation of our strategy to transform the Neiman Marcus brand into a digital luxury platform.
“This store recognises our brand’s history and heritage while adapting to how the next generation of luxury customers shop. Neiman Marcus Hudson Yards will be all about providing physical and digital experiences in a way not seen at other stores, creating a personal customer experience that is seamless and magical.”
Interested in haearing about innovative ways to improve the customer experience? Then why not attend the Retail Customer Engagement Conference on 5 June. TRB readers qualify for a 50% reduction on the ticket price using the discount code RETAILER50 when booking.
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