Morrisons posts 2.5% uplift in third quarter like-for-like sales
Morrisons saw its group like-for-like sales rise by 2.5% excluding fuel in its third quarter as it pushed forward with its strategy to become more competitive.
In the 13 weeks to 29 October, total sales rose by 2.3%.
The supermarket said it worked hard during the period to limit the impact of lower sterling on imported food prices and said its 'Price Crunch' offering is proving popular with customers.
The company’s new automated ordering system is now fully operational in all stores across all food categories, and Morrisons expects it to continue to improve availability and save staff time in the run-up to Christmas.
Morrisons also introduced several new and improved ranges in the quarter including a new home and leisure collection. It is also investing in growing its ‘Best’ premium own label range to almost a thousand items, and will have double last year's offer in time for Christmas.
David Potts, Morrisons chief executive, said: "We are pleased with a further step up in our competitiveness and another period of positive like-for-like sales growth. I am confident our plans to keep serving customers better will enable us to continue the strong momentum of the year so far, into the important fourth quarter.
"As we work towards becoming a broader, stronger business, a new Morrisons is taking shape, built by our colleagues on firm balance sheet foundations."
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