LACOSTE footwear & clothing licensees target European web expansion
Multivariate testing will enable the business to measure live visitor responses to different variations of web content.
Pentland Chaussures Ltd, the LACOSTE footwear licensee, and Devanlay, the LACOSTE clothing licensee, have signed a contract with Maxymiser, a provider of multivariate testing, personalisation and optimisation solutions, to increase online revenues and customer engagement. The deployment of Maxymiser forms part of the licensees’ strategies to expand their web presence in the UK and Europe.
LACOSTE will use Maxymiser to undertake multivariate testing on the basket and checkout pages of its website. They say it will enable the business to measure live visitor responses to different variations of web content and determine which combinations have the most positive impact on conversion rates. Initial testing will be focused on the UK, Germany, France and Austria but LACOSTE also has plans to expand its web activities into Switzerland, Benelux and Portugal as part of its business growth strategy.
Maxymiser is providing a full range of professional services to LACOSTE including strategic testing and campaign planning, data analysis, technical support and project management.
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