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JD.com invests in Vietnamese B2C ecommerce platform Tiki

Chinese online retail giant JD.com has gained another foothold in Southeast Asia by investing in Tiki, Vietnam’s B2C ecommerce platform.

GENERAL MERCHANDISE

JD.com invests in Vietnamese B2C ecommerce platform Tiki

Chinese online retail giant JD.com has gained another foothold in Southeast Asia by investing in Tiki, Vietnam’s B2C ecommerce platform.

JD has signed a share subscription agreement as co-lead investor in Tiki’s recent Series C round of financing.

The company will partner with Tiki in areas such as merchandising, cross-border trade, logistics and fulfilment, technology, financing, and operations.

The company already has an established ecommerce platform in Indonesia and recently partnered with Thai conglomerate Central Group to enter Thailand.

Winston Cheng, president of international at JD.com, said: “With JD’s expertise in leveraging social media for e-commerce, Tiki’s partnership with VNG in social network and mobile payments is a natural fit as we aim to provide differentiated services to suppliers and consumers in Vietnam. We look forward to working with Tiki to deliver a truly world class ecommerce experience to Vietnamese consumers.”

JD launched its Indonesia business in 2015 and formed its joint venture with Central Group in Thailand in 2017.

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