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Holland & Barrett launches personalised vitamin subscription service

Health and wellbeing retailer Holland & Barrett has launched Healthbox, an online personalised subscription service for vitamins, minerals and supplements.

HEALTH & BEAUTY

Holland & Barrett launches personalised vitamin subscription service

When ordering the service, Healthbox customers are asked to answer a variety of health questions online on their dietary intake, general lifestyle habits and any ailments they may have so that a personalised box of products can be recommended for them.

Taking less than ten minutes to complete, the survey will result in customers receiving five personalised supplement recommendations as well as tailored health advice, tips and recipes, and further details as to why the products have been recommended. Customers will then be given the option to keep their subscription running, or just to top up when needed. 

With dietary requirements and lifestyles changing rapidly, personalised nutrition has emerged as one of the biggest movements to watch in 2018, with The Grocer magazine naming it among their UK Food & Drink trends of the year.

Donia Hilal, senior nutritionist at Holland & Barrett said “As we start to become more aware of the importance of what we put into our body affecting our general health, it’s about time we began paying closer attention to our own personal nutritional profiles and how they differ from person to person. Our DNA, our family history, exercise, diet and the way we metabolise foods could all be contributing to our general wellbeing, making personalised nutrition a great way to ensure you are getting the best nutrients."

Established in 1870, Holland & Barrett currently operates more than 1,150 stores worldwide including 800 in the UK and Ireland.

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