Gin sales soar at Sainsbury's
The retailer now expects to sell 30% more bottles of gin this Christmas than last.
Sainsbury's said gin has long been the third biggest spirits category after whisky and vodka but recently has been catching up. In the past year, the gap between gin and vodka has reduced from 25% to just 10%.
Sainsbury’s has responded by launching three new gin products earlier this year including the Exclusive Drury 173 London Dry Gin, the Taste the Difference Blackfriars London Dry Gin 10, and the By Sainsbury’s Pink Gin & Lemonade can.
Judith Batchelar, director of Sainsbury’s brand, said: “Brits’ appetite for gin is seemingly insatiable and a lot of the growth in the market is coming from premium and craft gins. With shoppers becoming more discerning in their choices we are expecting to see a festive boost to our premium gins in particular.
“While many shoppers will be buying gin to drink during the festive party season, we’ve also seen a rise in sales for gifting. Beautiful bottles of premium gin have become a popular alternative to the more traditionally gifted bottle of single malt whisky.”
The gin revival has resulted in a boom in premium mixers with Sainsbury’s seeing a 90% rise in the category.
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